Put humans back at the center of social media.

We're the generation that grew up on social media and watched it turn into something we didn't ask for. Public like counts became scoreboards. Follower counts became identity. Algorithms decided which friends we saw and which we quietly forgot. And then generative AI arrived and started producing the content itself — infinite, plausible, and made by nobody.

The strange part is that none of it was necessary. The thing that made social media good in the first place — seeing what the people you care about are actually doing — needs almost none of that machinery. It needs a list of people you chose and a timestamp.

We kept waiting for someone to build that version. Nobody did, because the incentives point the other way: an ad-funded network has to grow attention, and attention is grown by ranking, notifications, and streaks. So we built one with different incentives instead.

A chronological Connect Feed of the people you link with, and a separate Discover tab for finding new ones — kept apart on purpose, so discovery can never creep into your feed.

Around that: LinkChat for end-to-end encrypted messaging, with disappearing messages and flip cards; LinkClips for short human-made video that ends when you're caught up; Link Circles for small communities; Link Wave for live audio rooms; Neighborhood for real events near you; Photo Conversations for replying to a photo with a photo; and Link Cards — a profile format built around personas, moods and pulse words rather than follower counts.

Businesses get their own account type with a public profile, customer messaging, verified reviews, events and local discovery — visually distinct from personal accounts, and never in your feed unless you follow them.

LinkConnect is free for personal accounts at launch. There are no ads in personal feeds, no premium tier that changes what you see, and no subscription required to post, message, or join Circles.

Revenue comes from business accounts: optional promoted events and local area campaigns, clearly labelled and capped at a few cards a day. Promoted content never enters the Connect Feed; it only appears in discovery surfaces where you choose to look.

We don't sell personal data to advertisers, brokers, or partners. We don't build behavioural profiles to monetize, and we don't use engagement-maximizing mechanics or dark patterns to keep you scrolling longer. The product is designed to be put down.

If we ever add optional paid features, they will be additive conveniences — never ways to buy reach, rank above others, or make your personal data valuable to us. We'd rather grow slower on business revenue than fast on your attention.